Building a Culture of Quality

May 20, 2022

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How do you build a company that puts culture before function? Results before profit? Building a culture of quality to improve lives for a better world is more than just a slogan, it's a shared mission.

In this episode of the Global Medical Device Podcast, Etienne Nichols talks to Dan Purvis, CEO and co-founder of Velentium, about building quality-centric, life-changing products for the medical device space.

Velentium is a professional engineering firm that specializes in the design and manufacturing of therapeutic and diagnostic active medical devices. Its staff does meaningful work on clients’ behalf to bring products to market.

Would you like to participate in an AMA (Ask Me Anything) session with this speaker? Head over to and use the access code TrueQuality2022 to see what AMA’s are coming up.



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Some highlights of this episode include:

  • Dan describes quality through culture as a way to move beyond compliance to get true buy-in and engagement throughout your organization.

  • Quality through culture is like a three-legged stool consisting of people, business, and quality. The three legs must work together and learn from mistakes.

  • Dan’s definition of quality depends on industry. In the medical device space, quality aligns with risk and safety. A risk-based approach is needed to understand the harm that will ultimately happen to someone using your device.

  • Compliance obviously matters, as much as safety. A medical device could be fully compliant and still unsafe, or it could be fully safe and not compliant.

  • Team Effort: A high-performing organization needs a dedicated leader and excellent talent. If you’re teachable, there’s always hope. Also, even if you can’t hire perfectly, you can fire perfectly.

  • The culture of quality management can be considered a partnership or the police. Create a process, not a problem for people to conduct reviews.

  • Instill quality and get people to say ‘yes’ by creating and crafting a culture-forward company for people to be ready for anything at any time.

  • Dan wrote the book, 28 Days to Save the World, which details how Velentium partnered with a small medical device company and large vehicle manufacturer to increase emergency ventilator production.



Dan Purvis on LinkedIn

28 Days to Save the World by Dan Purvis

Quality Is Free by Philip B. Crosby

ISO 13485 - Medical Devices

FDA - Medical Device Overview

Brian Tracy - Motivational Speaker

Turning the Flywheel by Jim Collins

Zen and the Art of Motorcycle Maintenance

Paycheck Protection Program (PPP)

FDA - Corrective and Preventive Actions (CAPA)

True Quality 2022

Greenlight Guru YouTube Channel

MedTech True Quality Stories Podcast

Greenlight Guru Academy

Greenlight Guru

Global Medical Device Podcast Email


Memorable quotes from dan purvis:

“In our space, quality really, really aligns itself well with risk and safety.” 

“Quality - it really is driving your organization towards perfection. That doesn’t mean perfect people. That doesn’t exist. We’re all fallible. But how have I created the processes, the thinking, and ultimately, the culture that gives us the best shot at removing risk and creating devices that are not only ethical and helpful to people but safe for the long haul.”

“You could be fully compliant, and still unsafe. You could be fully safe, and not compliant, and so compliance obviously matters. You can’t go to market with non-compliant devices because you’ll get shut down, and you should be shut down.”

“The only rules in this company should be rules that are inspiring.”



The Global Medical Device Podcast powered by Greenlight Guru is where today's brightest minds in the medical device industry go to get their most useful and actionable insider knowledge, direct from some of the world's leading medical device experts and companies.

Like this episode? Subscribe today on iTunes or Spotify.

Nick Tippmann is an experienced marketing professional lauded by colleagues, peers, and medical device professionals alike for his strategic contributions to Greenlight Guru from the time of the company’s inception. Previous to Greenlight Guru, he co-founded and led a media and event production company that was later...

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