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Your Mission Is Our Mission — To Improve the Quality of Life

The Greenlight Guru Mission is to improve the quality of life for our customers and their patients. We uphold this initiative by solving the challenges unique to medical technology companies with solutions, industry expertise, and an amazing peer community.

Mission Collage

Our History

In 2006, a medical device engineer turned consultant planted the seeds for Greenlight Guru when he made a simple observation: paper-based quality management systems (QMS) are painful, risky, and inefficient. At the time, commercial QMS solutions had been available for nearly two decades, but only 30% of MedTech companies were using them. This observation led Jon Speer to partner with David DeRam. Together, they designed and developed Greenlight Guru. Today, with our powerful, intuitive solution, MedTech companies like yours can bring higher quality, life-changing products to market faster.


Our Core Values

We're a community of medical device design experts with a range of experiences and areas of expertise. Three core values unite and inspire us to change the way people design, develop, and deliver MedTech products.

Be Innovative in Everything We Do

MedTech companies must follow rules and regulations that are constantly changing. Keeping our customers one step ahead requires creative and innovative solutions. We strive to be innovative in everything we do — from our product to our services to our accountability system to our culture.

Quality Is Your Friend

Top-performing MedTech companies know quality is a competitive advantage, and we agree. We believe the entire company — not just the quality department is responsible for achieving this goal.

Devoted Support of Our Customers

We're passionate about what you do. No issue is too big or too small to bring to us. No company is too big or too small for us to support. We believe in providing enthusiastic support to all of our customers.

Meet Our Leadership

Jon Speer


Jon Speer

  • Jon has over 20 years of experience in the medical device industry.
  • Quality management, product development, and project management at Cook Inc., Theron Inc., and Maetrics LLC
  • Experienced in managing multiple projects and taking medical device concepts through development, regulatory submission, and to market
  • Expert in the design and implementation of FDA-compliant quality management systems
  • Contributor at MedCity News, Med Device Online, Quality Digest, QMed, and more
  • Host of the #1 most downloaded podcast in the industry, The Global Medical Device Podcast

David DeRam

Co-Founder & CEO

David DeRam

  • David has been founding successful commercial software companies since 1996
  • Former Owner of Progeny Software (acquired by Ambry Genetics). Progeny brings key hereditary information into the electronic medical record in a secure manner
  • Founder of the Progeny Foundation. This foundation is dedicated to providing high-quality educational and developmental opportunities to at-risk kids via scholarships
  • Founder of startups in the medical, finance, project management, asset management, and non-profit sectors

Francesca Cruz

Chief Customer Officer

Francesca Cruz

  • Francesca has over 9 years of experience building and scaling teams within software companies
  • Participated in two successful exits, including the acquisition of Confio Software by SolarWinds and TapInfluence by IZEA Worldwide
  • Specializes in building and managing Sales Development (SDR) teams, leading Revenue and Sales Operations, working closely with Product Management, and increasing Renewal and Expansion revenue 
  • Duke University graduate, Fullbright Scholar

Brian Gaffney

Chief Technology Officer

Brian Gaffney

Nick Tippman

Chief Marketing Officer

Nick Tippman

  • Nick has 10+ years of experience in marketing, start-ups, and entrepreneurship
  • Lauded by colleagues, peers, and medical device professionals alike, Nick has strategically contributed to Greenlight Guru since the company’s inception
  • Previously Founded and sold media publication and event production company reaching 100,000's of unique startups and entrepreneurs each year
  • Selected to the Brandery Class of 2012,  a top nationally ranked accelerator that invests in high-growth startups

Christine Schoeff

Chief People Officer

Christine Schoeff

  • Christine has over 20 years of experience in People Operations for technology and software companies.
  • Specializes in high growth SaaS, building high-performance teams, global talent & culture strategy, management and leadership development, hiring & retaining top talent, M&A
  • Gies College of Business - University of Illinois Urbana-Champaign graduate


Chief Financial Officer


See the Guru Difference For Yourself

To experience the impact of MedTech business strategies crafted by experts, request a demo.

See the Demo
Find Your Community

Our community hub is the central community in the medical device industry. If you want to learn from your peers, network, find a job, or just level up your game, this is the place you need to be.

Discover Your People