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Discover the new trends, outlooks, challenges, and opportunities in the MedTech industry in 2023.

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Your Mission Is Our Mission — To Improve the Quality of Life

The Greenlight Guru Mission is to improve the quality of life for our customers and their patients. We uphold this initiative by solving the challenges unique to medical technology companies with solutions, industry expertise, and an amazing peer community.

Mission Collage

Our History

In 2006, a medical device engineer turned consultant planted the seeds for Greenlight Guru when he made a simple observation: paper-based quality management systems (QMS) are painful, risky, and inefficient. At the time, commercial QMS solutions had been available for nearly two decades, but only 30% of MedTech companies were using them. This observation led Jon Speer to partner with David DeRam. Together, they designed and developed Greenlight Guru. Today, with our powerful, intuitive solution, MedTech companies like yours can bring higher quality, life-changing products to market faster.
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Our Core Values

We're a community of medical device design experts with a range of experiences and areas of expertise. Three core values unite and inspire us to change the way people design, develop, and deliver MedTech products.

Be Innovative in Everything We Do

MedTech companies must follow rules and regulations that are constantly changing. Keeping our customers one step ahead requires creative and innovative solutions. We strive to be innovative in everything we do — from our product to our services to our accountability system to our culture.
Quality Is Your Friend

Top-performing MedTech companies know quality is a competitive advantage, and we agree. We believe the entire company — not just the quality department is responsible for achieving this goal.
Devoted Support of Our Customers

We're passionate about what you do. No issue is too big or too small to bring to us. No company is too big or too small for us to support. We believe in providing enthusiastic support to all of our customers.

What Our Customers Have To Say

Culture of Quality
Establishing a QMS
Impressing Auditors
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Greenlight Guru was instrumental in implementing our Quality System. With them, we can bring safer, higher-quality medical devices to success while maintaining a Quality Culture throughout our entire device lifecycle.

Maxime Rochan Director of Quality Puzzle Medical
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Greenlight Guru has been instrumental for us, as a small team, while we efficiently navigate the quality management system process and with developing our FDA submission.

Ryan Nolan Co-Founder / VP of Clinical Operations Photonicare
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Greenlight Guru has differentiated us from other start-ups. Our auditors told us, "Wow, you're steps ahead of anyone else."

Amy Papranec VP of Clinical Operations Critical Care Diagnostics, Inc.

Meet Our Leadership

David DeRam

Co-Founder & CEO

David DeRam

  • David has been founding successful commercial software companies since 1996
  • Former Owner of Progeny Software (acquired by Ambry Genetics). Progeny brings key hereditary information into the electronic medical record in a secure manner
  • Founder of the Progeny Foundation. This foundation is dedicated to providing high-quality educational and developmental opportunities to at-risk kids via scholarships
  • Founder of startups in the medical, finance, project management, asset management, and non-profit sectors

Francesca Cruz

Chief Customer Officer

Francesca Cruz

  • Francesca has over 9 years of experience building and scaling teams within software companies
  • Participated in two successful exits, including the acquisition of Confio Software by SolarWinds and TapInfluence by IZEA Worldwide
  • Specializes in building and managing Sales Development (SDR) teams, leading Revenue and Sales Operations, working closely with Product Management, and increasing Renewal and Expansion revenue 
  • Duke University graduate, Fullbright Scholar

Brian Gaffney

Chief Technology Officer

Brian Gaffney

Andy McMillin

Chief Financial Officer

Andy McMillin

Christine Schoeff

Chief People Officer

Christine Schoeff

  • Christine has over 20 years of experience in People Operations for technology and software companies.
  • Specializes in high growth SaaS, building high-performance teams, global talent & culture strategy, management and leadership development, hiring & retaining top talent, M&A
  • Gies College of Business - University of Illinois Urbana-Champaign graduate

Piyum Samaraweera

Chief Product Officer

Piyum Samaraweera

  • Piyum has 25+ years of experience developing web applications and services for SaaS and Cloud companies
  • Demonstrated success in leading product management for high-growth companies including Carbonite, Sophos, Constant Contact, Buildium, and FieldRoutes
  • Skilled in Product Vision and Strategy, B2B & B2C, Fintech, Agile transformation, Web and mobile development, Voice of Customer, and scaling product organizations  
  • Bentley University - McCallum Graduate School of Business Graduate

Dan Thompson

Chief Sales Officer

Dan Thompson

  • Dan is an experienced sales and go-to-market executive with over 15 years of building and leading high-performing teams through periods of rapid growth.
  • 4x operating executive, having participated in several successful exits, including the sale of Smarsh to K1 Capital Management and acquisitions of MessageLabs by Symantec (now part of Broadcom) and Peakon by Workday.
  • Specializes in leadership, general management, hiring, and talent development to increase client acquisition, retention, and expansion.  
  • Extensive experience training and coaching various consultative selling models including Miller Heiman, Sandler, Challenger, Force Management, and MEDDICC.
  • Bachelors of Science in Business Administration from Winona State University and Executive Leadership certificate from Cornell University

Jeff Perkins

Chief Marketing Officer

Jeff Perkins

  • Jeff is an experienced executive who has held leadership roles at several high-growth technology companies, including ParkMobile, QASymphony (now Tricentis), PGi, and Autotrader US.
  • In his most recent role at ParkMobile, he helped establish the company as the #1 parking app in the U.S., growing revenue by 233% over the past five years.
  • Jeff started his career in the New York advertising industry working at Saatchi & Saatchi and Havas, and is the author of the book How Not to Suck at Marketing.
  • Has a diverse range of experiences with B2C, B2B, and across a variety of industries, including software, parking, automotive, consumer packaged goods, media, and pharmaceuticals.
  • Contributor at MedCity News, Med Device Online, Quality Digest, QMed, and more
  • Holds a BA from American University and an MBA from Emory University
  • Jeff lives in Atlanta with his wife, two daughters, and two rescue dogs. When he's not working you can find him riding his Peloton (his leaderboard name is "BaldGuy") or rocking out at a Bruce Springsteen concert (he's seen 32 so far).
See the Guru Difference For Yourself

To experience the impact of MedTech business strategies crafted by experts, request a demo.

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Find Your Community

Our community hub is the central community in the medical device industry. If you want to learn from your peers, network, find a job, or just level up your game, this is the place you need to be.

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