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About the Author
Jeff Perkins is the Chief Marketing Officer at Greenlight Guru. He’s an experienced technology executive having held leadership positions at ParkMobile, Tricentis, PGi, and AutoTrader. Jeff started his career in the NYC ad industry at Saatchi & Saatchi. He received his BA from American University and MBA from Emory University’s Goizueta Business School, where he has served as an adjunct professor. His book, "How Not to Suck at Marketing," was published by How2Conquer in 2021. When he’s not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he’s been to 32 so far). He lives in Atlanta with his awesome wife, two adorable daughters (ages 12 and 15), and two poorly behaved rescue dogs.
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